AUSTIN, TEXAS — Alex Ojeda, founder of Ojeda Media Group, is featured in Bloomberg’s reporting on how digital creators are helping cruise companies reach new audiences.
Written by Redd Brown, the story explores the growing relationship between cruise brands and creators, including Ojeda’s work showcasing Royal Caribbean’s onboard attractions and destinations.
A Personal Connection to Cruising
For Ojeda, cruising was part of his life long before it became part of his career.
His family began cruising in 2013 after his father won a raffle at work. Those trips became an important part of his childhood and helped spark his interest in travel.
Years later, working with Royal Caribbean brought that experience full circle: creating content around the kinds of vacations that first inspired him and sharing them with audiences around the world.
From Filming Attractions to Informing the Experience
Bloomberg’s coverage highlights Ojeda’s work producing videos featuring Royal Caribbean’s thrill attractions, including filming waterslides aboard Star of the Seas alongside Royal Caribbean International President and CEO Michael Bayley.
The reporting also explores Ojeda’s input on water attractions in development, drawing on his experience visiting and filming parks around the world. His perspective considers both the guest experience and how an attraction translates into moments people want to capture and share.
That connection between experiencing an attraction firsthand and understanding its appeal on screen also informs Ojeda Media Group’s work with parks and destinations.
Helping Audiences Discover Cruising
The broader story examines how cruise companies are working with creators to connect with travelers who may not have previously considered a cruise vacation.
For Ojeda, the opportunity is rooted in sharing experiences he knows personally: showing viewers what they can do on board, what makes a destination distinctive, and why a trip might belong on their own travel list.
Ojeda Media Group thanks Redd Brown and the Bloomberg team for including Alex and exploring the evolving relationship between creators and the cruise industry.
About Ojeda Media Group
Ojeda Media Group is a marketing agency founded by creator and entrepreneur Alex Ojeda. The company specializes in social media strategy, content production, and ongoing social media management for waterparks and attractions.
Media inquiries: alex@alexojedamedia.com
