OLD FORGE, NEW YORK — Ojeda Media Group has partnered with Innovative Attraction Management (IAM) to support social media content development for the Water Safari brand, beginning with Enchanted Forest Water Safari in Old Forge, New York.

The partnership brings founder Alex Ojeda’s experience in travel and attractions storytelling to the park’s social channels, with a focus on capturing the experiences, people, and attractions that make Water Safari a destination for families.

Bringing the Park Experience to Social Media

Through the collaboration, Ojeda Media Group will oversee day-to-day short-form content production and guide the development of videos tailored to Water Safari’s audience and brand.

The work centers on organic content that gives viewers a sense of the park experience, from its water rides and classic amusement attractions to the moments families share throughout their visit.

In IAM’s original announcement, CEO James Harhi highlighted Alex’s creativity and ability to connect with audiences as key reasons for the partnership.

Content Strategy and Creator Collaboration

Alongside ongoing production, the engagement includes planning social campaigns that encourage audience participation and developing a system for collaborations with creators and other talent.

These efforts will help build a library of content showing the destination through different perspectives while maintaining a consistent voice across Water Safari’s social platforms.

The partnership combines the park team’s knowledge of its guests with Alex’s experience creating content around waterparks and travel experiences.

Supporting an Adirondack Family Destination

Enchanted Forest Water Safari is part of Water Safari Resort, which IAM acquired in March 2024. The resort also includes Water’s Edge Inn, Old Forge Camping Resort, and Calypso Cove Family Fun Park.

The collaboration provides an opportunity to share the destination’s range of experiences with returning guests and families discovering it for the first time.

About Ojeda Media Group

Ojeda Media Group is a marketing agency founded by creator and entrepreneur Alex Ojeda. The company specializes in social media strategy, content production, and ongoing social media management for waterparks and attractions.

This announcement was adapted from Innovative Attraction Management’s original partnership announcement.