The Challenge
Social media was managed alongside other employee responsibilities, resulting in irregular posting and missed opportunities to showcase the only destination in the U.S. combining a construction-themed amusement park with an adjacent water park.
Our Strategy
Through daily park tours, attraction showcases, educational videos, promotional content, and employee-led storytelling, we introduced Diggerland to a national audience. We also marketed the water park as its own distinct experience, creating another discovery point that expanded the destination’s reach beyond its existing audience.
The Results
0K
New Followers
0%
Engagement Rate
0%
